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Creating a Brand - My Journey So Far

custom fashion jewelry snap charms startup

I found and fell in love with snap charm jewelry a few years ago at a holiday festival. Once addicted I was having a hard time finding a good selection to feed my addiction. 

I am a teacher and empty-nester so my mother suggested I spend my summer break finding out how to start a small business & become a vendor (sounded simple). After much research, many false starts and endless "learning experiences," Rustic Swag was born! 

I started with fairs and festivals with my #1 salesman (husband) in tow and found people really loved snap charms. I used my family and friends as "guinea pigs" and "advertisement" and during Christmas break I started the launch of my online venture.

It has been a lot harder than I imagined and required more patience than I ever knew I had, it is a TRUE labor of love. I hope you enjoy my products as much as I do.

I want my customers to be happy so feel free to contact me if you have any questions or concerns (lyle@rusticswag.com). Happy shopping!



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